How we are changing how you think about product design

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How AREMDE is changing how we think about design.

We discuss how rethinking the espresso machine has impacted our product design.

How do you use design? What factors should you consider? Why is Aremde trying to change how we think about design?

Choosing the design of your cafe can be difficult. Many factors come into play. Do you want your cafe to be minimalist, with neutrals and natural stone finishes? Or do you choose a bold and colourful aesthetic with rich jewel tones and luxe velvet interiors? Will your space mirror the beauty of your cafe location or will your cafe transport your customers away to cities abroad? These are all things we take into consideration when constructing the perfect interior. Your design is considered, intentional and important to your brand. 

However, the traditional coffee machine is often dismissed as a necessary evil,  a ‘wall of steel’ that detracts from the elegance of your bench space. 
AREMDE changed this narrative, introducing NEXUS One, a coffee machine designed to be the statement piece to your cafe whilst improving the overall flow of your space.
We decided to take things a step further with STYLUS One. No matter how intricate your design is, the possibilities are endless. Customise your machine with pictures, patterns, colours and logos to boost your business identity to the max. Can’t decide on a design? Or maybe you want different designs for spring and winter? No problem. STYLUS One allows you to remove and replace the front and barista-side panels with a simple click-in mechanism.

Take your design a step further and change the colour of the inner and outer shell to create the ultimate statement machine! 

The possibilities are endless. The only limit is your imagination.

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Why is lighting so important in product design?​

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Why is lighting is so important in product design?

We discuss the power of lighting in design and how it can transform the customer experience. Find out how influential lighting was in AREMDE product design. ​

What is the purpose of light? Functionally, it illuminates your cafe space to improve visibility. After all, you need to see what you are doing to make a good coffee. However, light is so much more important than this. In art, it is used to influence mood, highlight shape and colour and frame the subject. When designing our first machine, NEXUS One, we asked ourselves why these principles were not seen in coffee machines. As a design company, we felt it necessary to consider light as not just a functional tool, but an artistic one too. 

Our machines are designed for openness and transparency. They serve as the ‘stage’ for the barista, with the machine walls framing the barista as they work. With this in mind, we decided to incorporate lighting inspired by stage lights.

We added spotlights beside each group head, functional for early-morning coffee and late-night expresso making. The spotlights highlight the drip tray, the stage, and our main character, the espresso shot. The perforated panels on the barista side frame the coffee machine. These lights illuminate the buttons and display and allow the complexities and undertones of the paintwork to truly come to life. 

An AREMDE machine is the centrepiece of your cafe bench. It is a love letter to form and function. Each machine we produce we are incredibly proud of. Like an artist, when you’re proud of your work, you sign it. That’s exactly what we did, placing our AREMDE logo on the front of every machine. We wanted to illuminate this too. 

Once we determined where we wanted to light our machine, the question of colour and tone was raised. How do we convey elegance, beauty and drama through light? Harsh and cool-toned lighting made the machine look sterile and less inviting. Ultimately, we decided on a warm, soft cream hue, drawing inspiration from the crema of coffee. The light was diffused to give a soft, ambient glow. 

All of these elements create the ultimate show-stopping machine. The perfect coffee is created by the skilled hands of the barista. Why hide their talent behind a wall of steel? Our use of light is just one of the ways we celebrate and appreciate this.

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